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Selective Hearing

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Fluxe Digital Marketing
Fluxe Digital Marketing -

In what situations does your company really take the time to listen and understand its audience?

  • Emergencies
  • Launching a new product or service
  • Customer support issues
  • Conversations between each other about your company
  • Soliciting feedback
  • Testimonials
  • Insights and new perspectives
  • User experience on your website

The Spouse Test: If you listened to your spouse like you listened to your audience, how healthy would your relationship be? What do you think would happen if you only listened to your spouse in the case of an emergency or when they paid you a compliment? (Hopefully, I’m not hitting to close to home…) But chances are it would end up in a communication nightmare. It’s just as easy for a company to have selective hearing and fall into the trap of filtering unpleasant conversations from their audience.

Is your company a good listener? Are you a good listener? How about on each active social network? Mitch Joel put it brilliantly with a quote from The Economist: “Would you want to sit next to you at dinner?” Would you want to sit across from your business at dinner? Or would it feel like your talking to a wall?

Selective Hearing
Joel Widmer


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